Agis. Joy in work
Many employers offer their employees several corporate insurance packages, allowing them their choice of insurance company. To be able to make employees an offer, Agis needed the necessary information from these workers and asked us to develop a campaign generating leads. We developed the theme “Joy in work, joy in life” and linked it to an offer that would make everyone happy: five free feel-good songs in exchange for contact details. The feel-good songs were to be downloaded from a proprietary, completely Agis-branded online music store site.
Client: Agis zorgverzekeringen Agency: edividual
Activities: Strategy, concept and creative direction