Daily life is busy. Everyone is running from one appointment to the next. Our calendars determine our rhythm. And even special moments we have to plan on a to-do list, meaning that when we finally have the time to enjoy ourselves we really want to do so. To the max. Wine can make these moments extra special and give them greater lustre. And the better the story the wine tells, the more radiant the moment will be. The Nederlandse Wijnbeurs knows all the stories to all its wines and can share them passionately.
Client: de Wijnbeurs Agency: edividual
Activities: Repositioning strategy, concept and creative direction