City of Amsterdam
To people visiting Amsterdam the trip is a means to reach the destination. Meanwhile, extensive roadwork is in progress all over the city. At times, this makes Amsterdam seem inaccessible. Nothing could be further from the truth, as Amsterdam is quite an accessible city. That is, if visitors inquire properly in advance. www.amsterdam.nl/bereikbaar allows them to do just that.
Client: Gemeente Amsterdam Agency: edividual
Activities: Strategy, concept and creative direction