Health insurer Agis wanted to increase its foothold in healthcare, in hospitals and mental health institutions. The first step was to establish contact with HR managers. The issue (or in more positive terms, the challenge) was that most HR managers are up to their ears in work and therefore do not spend much time or awareness to healthcare insurance communication. To overcome this, we asked comedian Sara Kroos to create a performance based on HR managers in healthcare. We then invited HR managers to watch this show online, and thus grant us some of their time after all.
Client: Agis zorgverzekeringen Agency: edividual
Activities: Strategy, concept and creative direction