ASK promo JCI Challenge
As sponsor of the yearly JCI Challenge, autobody repair shop Autoschade Karnekamp surprised each participant with a doorhanger offering them the chance to win a free repair service to the value of € 250,-. Because ‘Een slippertje is zo gemaakt.’ (dutch tongue in cheek saying) During the drivers briefing the ASK promoteam made a tour of the various participating cars. A sympathetic action, that was certain to hang around for awhile!
Client: Autoschade Karnekamp
Concept, art, design, film, edit video: Remco Sangers
Concept, copy, film, script, edit video: Ray Pluim