Chrysal: building a sustainable business worldwide
Chrysal, together with The USP Company, conducted extensive brand research in 2021 both internally and among key customers. Chrysal has opted for a new positioning on this basis. Sustainability is central to this. We have translated this new positioning into a worldwide internal and external campaign. Chrysal has been active in and closely associated with nature for years. Whether you grow, transport, sell or simply enjoy the beauty of flowers in your home, Chrysal has a tailor-made sustainable solution to keep cut flowers and potted plants looking fresh for longer. Through constant innovation, commitment to quality and a continuous search for sustainable solutions. Now it’s time to say that Chrysal puts sustainability and people first in all products and processes and wants to inspire the entire industry. Chrysal does this together with customers and partners, whereby sharing knowledge acts as a springboard for relevant innovation and sustainable solutions that make a real difference.
Team Chrysal: Ben Worm, Adinda Blokker, Ties Knapen, Nora Meijerink,
Anne de Vries-Barmentloo and Mike Koopmans
Brand Positioning: The USP Company. Willem van Harrewijen, Hans Middelhoek and Hubert Van Wensen
Creative: Bernd Weeke, Remco Sangers
Production company film: Jacqueline Doornekamp (Concept Factory)
Photography: Roel Nederveen